and Enterprise Application Integration
A stronger e-Business infrastructure was required for Mazda
to reduce operating costs, gain competitive advantages, increase revenue
and provide a consistent brand. This included building the www.mazdausa.com
web site, Enterprise Application Integration of pre-existing corporate
databases and computer systems with online connectivity, and connecting
800+ Mazda dealerships with an email management system integrated to the
web site. For the web site, a car configurator, store locator, personalization,
finance calculator, pricing, quote requestor, and other items were developed.
The email management system for each dealership also is integrated to
the web site for online quote requests.