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Home | Marketing Services | Marketing Process

A Proven Marketing Process

180i projects leverage a proven four-step process designed to adapt to and enhance existing processes to provide seamless execution and attain excellent results.
Strategic Analysis
  • Information sharing
  • Strategy development
  • Market analysis and review
  • Identification of objectives
  • Opportunity analysis
  • Competitive review
  Tactical Planning
  • Target identification
  • Opportunity prioritization
  • Planning and roadmap
  • Channel strategy
  • Positioning
  • Branding
  • Communications strategy
  • Target identification
  • Opportunity prioritization
  Execution
  • Collateral & media
  • Direct & Internet marketing
  • Advertising
  • Promotion
  • Events, trade shows & seminars
  • Implement
  • Notify
Measurement
  • Benchmark against objectives
  • Fine-tune and maximize

 

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